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Digital Strategy & Marketing Program

Ismoip has provided digital consulting & training services to dozens of organizations.

Ismoip Training Programs can help organizations which want to execute month to month marketing strategies in-house. After initial consulting, following training programs can aid your employees get hands-on experience with digital marketing strategies, softwares & other tools.

Why choose Ismoip Digital Strategy & Marketing Programs

  • Our programs are delivered by industry experts who have collectively worked on strategy consulting for companies ranging from small to as big as billion dollars in revenue
  • You will learn hands-on in this training by running real marketing campaigns
  • Unlike schools and colleges where you need technical help to create marketing campaigns, our in-house team will provide you technical support to implement your evaluation project strategies
  • Walk out of the program with not only theoretical knowledge but with real world and result driving live marketing campaigns

Digital Strategy & Marketing Basics

Duration: 4 weeks - 4 sessions

Program Highlights:
  • Overview of Digital Marketing
  • Understanding of Facebook, Linkedin and Google Adwords tools
  • Final one hands-on examination
  • 10 instruction sessions of 2 hours
  • 25 digital marketing strategies & topics to be covered
Program Costs:

One-on-one course fees: $3,000/employee

Group fees (3-4 employees): $2,000/employee



Digital Strategy & Marketing – Comprehensive Hands-on Training

Duration: 3 months – Twelve sessions

In this program you are expected to allocate approx. 160 hours over a period of 3-6 months

Program lectures are conducted at Ismoip Office or on Skype. You can chose either of these options.

Program Highlights:
  • Understanding the concept of brand and brand awareness
  • How to create a value driven positioning for your brand
  • How to analyze and perform an efficient competitor analysis
  • Understanding and performing website qualitative review – Your company’s website will be chosen for this
  • Analyzing digital market opportunities and risks
  • Understanding how to engage, listen, respond, and empower customers through social media
  • Designing and measuring marketing campaigns
  • Integrating online and offline marketing strategies
  • Maximizing company profitability through digital pricing tools and strategies
  • Hands on marketing campaign creations across Google, Facebook & Linkedin
  • Hands-on management, analysis & iteration of campaigns
  • How to buy media – quantitative model to compare two different medias and comparison charts

After completion of 12 sessions, you are expected to create a digital marketing strategy for your company based on your learning. Ismoip technical team will create landing pages based on strategies you learnt in the program. Real campaigns will be tested on these landing pages, so that you can access your skills and apply in real world settings.

Program Costs:

$17,900/person or $13,900/person for group of 3-4

This include costs for lectures, co-ordinations, budgets for real evaluation project, technical help and up to 10 hours of after-completion support for follow-up questions.

Instructors:

Harman Bajwa

MBA – Strategic Management, University of British Columbia
10+ years of digital marketing & strategy consulting experience

View Harman Bajwa's profile on LinkedIn

Pooja Mehra

MBA – Strategic Management & Marketing, University of British Columbia
7+ years of creative, marketing & process management experience

View Pooja Mehra's profile on LinkedIn

Strategy consultation with Ismoip was thought provoking for our business and helped streamline our marketing strategies.


- Eton College

Ismoip Experts make technical concepts easy to understand.




- Learning Disabilities Association of Vancouver
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