A complete modern Internet Marketing plan requires the integration of Social Media campaigns. Facebook has over 500 million users. There are 75 million people on Twitter, and 60 million on LinkedIn as of early 2010. Business rush to create their accounts on these Social Media sites without really understanding how to target the right future customers and clients.
Our experts at Ismoip will assist you in using the most relevant Social Media channels for your brand to build a stronger relationship with your customers.
So why all the fuss over Social Media? Imagine you want to buy a new cell phone. You could base your decision on ads or search engine results, or you could ask your friend what cell phones they like. Whose advice will you trust more? The answer is, of course, your friend. Companies can spend millions of dollars on advertising, but at the end of the day a customer is more likely to listen to their friend than any of those ads.
Social Media effectively harnesses this idea and uses it to help you reach your potential customers in a highly cost effective manner. Our experts will customize your Social Media strategy and encourage your products to “go viral”. The goal is to connect more people to your brand, and get them talking about your products and services. Let the friends and connections of your customers advertise for you!
Our Social Media Process: Measure - Implement - Innovate
Ismoip strongly believes that if we can’t measure then we can’t achieve optimal results. We want to know how many customers we can reach through a particular medium, or how much exposure a brand can get by spending X number of dollars, or even how big the target market is. Because of this, our Social Media marketing starts with measuring the target market and identifying the channels where the target customers are present in high concentration. By doing better research and sensitivity analysis we can limit any losses, avoid mistakes made by your competitors, and select the most efficient tools for your business.
If, as the saying goes, a plan is worth ten times the idea then implementation is worth a hundred times the plan!
After defining your Social Media strategy we will go to work to make sure that no stone is left unturned in attracting your target market. Creating a Twitter account or Facebook Fan Page does not ensure connections, and simply connecting to people does not ensure brand recognition or customer acquisition. A good Social Media strategy needs defined strategies, interesting and engaging campaigns, and content that will inspire users to discuss your product or service.
Innovation is the cradle of success. Whether it is creating a new airplane or selling a white sheet of paper, we need to innovate throughout the process to find success. For example, in our Social Media strategy we design brand-specific contests and campaigns to keep your news fresh and the Internet buzz going strong.
I came with just a one line idea for my new Internet based business model. The team brainstormed and developed a comprehensive internet strategy while keeping the focus on higher ROI for my business. I’m so impressed by seeing the depth of knowledge their team has in Online Business Strategies. I have no doubt that they are the best for creative internet strategies in the city and one can for sure rely on them for online brand and internet presence management.